Skins
Interior architect: Li Li De Goede
Location: Den Haag
Skins, formerly known as Skins Cosmetics, is the leading high-end retail brand bringing internationally renowned niche brands in fragrance, skincare, make-up and lifestyle products to the Netherlands – many of them available exclusively through Skins.
On 19 March 2025, Skins opened its newest boutique at Hoogstraat 6 in The Hague. Located in the prestigious pedestrian shopping street near Noordeinde Palace, the boutique occupies a historic building that perfectly reflects the luxurious and exclusive experience the brand is known for.
The interior exudes calm and elegance. Light, minimalist tones, warm wooden floors and carefully positioned display counters place the products centre stage, creating a serene environment where brands such as Maison Francis Kurkdjian, DIPTYQUE, Byredo, Creed, Parfums de Marly and Westman Atelier can truly shine – complemented by the personal expertise of the Skins Experts.
For the realisation of this boutique, Smeulders Interieurgroep translated architect Li Li De Goede’s design into a beautifully crafted, high-quality interior. Drawing on our expertise in high-end retail, we combined speed with uncompromising quality – delivering a result that perfectly matches the ambition and premium character of the Skins brand.
The project at a glance