Pink Gellac Colour Boutique – The Hague
In the heart of the Nieuwe Passage shopping arcade in The Hague, we delivered the interior fit-out for the new Pink Gellac Colour Boutique. Founded in 2013 and headquartered in Hilversum, Pink Gellac is a leading premium nail polish brand in the Benelux. Renowned for its distinctive, trend-driven colour collections and salon-quality gel polish, the brand has experienced remarkable growth in the Netherlands and internationally over recent years.
The interior of the boutique was designed by Italian designer Matteo Renna and realised by Smeulders Interieurwerken on behalf of our partner To Build. Executed using some of the highest-quality materials available, the project demanded exceptional craftsmanship and precision throughout the production, installation and on-site assembly.
The design reflects Pink Gellac’s distinctive brand identity: fresh, contemporary and welcoming, with soft pink accents complemented by clean white surfaces. Every aspect of the interior has been carefully designed to enhance both the customer experience and product presentation. Large colour display walls showcase the complete product range, while centrally positioned demonstration tables invite visitors to experience the products firsthand. The spacious and well-organised layout also provides ample room for workshops and personal consultations.
The use of premium materials, meticulous detailing and carefully integrated lighting brings the brand’s vibrant identity to life. The result is an inspiring retail environment that not only encourages customers to explore the collection but also strengthens the connection between the brand, its products and its customers.
Photography by Minneboo Fotografie
