A hospitality environment that reflects PSV’s ambitions
In 2025, the Executive Floor at PSV’s Philips Stadium was transformed into a premium hospitality environment where atmosphere, comfort and functionality come together. Designed by Studio Hans Kuijten, the entire third floor was reimagined to create a collection of spaces with distinct identities that together form one coherent experience.
Working for PGA Totaalinrichters, we delivered the bespoke interior. From engineering through to installation, every decision focused on turning the design into an interior that could be built exactly as intended. Careful detailing, high-quality materials and precise craftsmanship ensure the finished environment is every bit as strong as the original vision.
“A well-designed interior attracts attention. A well-executed interior simply feels right.”
The result is an Executive Floor where business, hospitality and the experience of top-level sport come together naturally.
Three spaces. One experience.
The Executive Floor brings together three hospitality concepts, each with its own character and purpose. Casa Romário offers an elegant setting for fine dining. Gastro Ronaldo provides a vibrant space where guests can meet and connect. The Founders Club creates a more intimate atmosphere with a direct link to the stadium’s players’ area.
Each space has its own identity, yet they belong together. Consistent detailing, carefully selected materials and bespoke craftsmanship create a natural connection throughout the floor, allowing every space to stand on its own while strengthening the overall concept.
“When every space has its own identity, craftsmanship creates the connection between them.”
Turning design into reality
Great interiors are created long before the first element is installed. They depend on engineering, collaboration and an understanding of how every detail contributes to the bigger picture.
Throughout the project, we worked closely with everyone involved to translate the design into a technically sound and buildable solution. By combining engineering expertise with craftsmanship, every bespoke element was produced and installed exactly where it belonged.
Warm materials, refined detailing and precise execution create an interior that feels both welcoming and timeless.
“The best solutions are created when design and execution strengthen each other.”
Built around the people who use it
The Executive Floor was designed to support the many different moments that take place throughout a matchday or event. From informal conversations and business meetings to exclusive dining experiences, every space is designed around the people who use it.
That requires more than an inspiring design. It requires an interior where every element works together seamlessly, where quality is visible in every detail and where the final result continues to perform long after completion.
“Ultimately, every project comes down to one question: what is best for the project?”
That philosophy is reflected throughout PSV’s Executive Floor. Not only in the finished interior, but in the countless decisions made along the way. Because the best projects are created when everyone looks beyond their own contribution and works towards the same goal.
